ONLINE REPUTATION MANAGEMENT (ORM) & SOCIAL MEDIA MASTERCLASS

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Online Reputation Management is the underlying process within any strategy

• Where South Africans are hanging out online?
• The ORM Process
• Research
• Who are you associated with?
• Moment of Relevance awareness
• Who is the Real Deal?
• Plan
• Engage
• Monitor

Managing & Protecting your brand online

• A quick overview of ORM.
  • What is ORM?
  • Why ORM?
  • The impact
• How saidWot works as a strategic ORM Tool.
  • Monitor what is being said about your brand
  • Your coverage
  • The impact of the coverage on your brand
    • Brand Reach
    • Credibility
    • Reputation Score
  • What can you learn from this?
  • What do you do with the data?
    • Where does your target market hang out?
    • Who is talking about you?
    • What are they talking about, is it the company, a brand campaign or a service?
    • How damaging is the conversation?
    • Has the conversation impacted on your search results?
    • Do you require immediate intervention, is it a crisis?
    • Make sure that the results have an impact on your marketing strategy
    • What does this mean from a marketing perspective?
• Some of the main functionality and features of the system.
  • Dashboard
  • Raw Hits
  • Results Page
  • Key Influencers
• How to use saidWot effectively.
  • Daily monitoring
  • Daily emails
  • RSS Feeds
• How to integrate these findings with the overall marketing strategy for the company.
  • Learn from the data and implement
  • Strategy across all channels
• Complete the cycle and measure the ROI of campaigns implemented and marketing initiatives developed.
• Some great case studies.
  • Kulula
  • BP

SOCIAL MEDIA TRAINING OUTLINE

Basic Course:

The benefits of marketing on social networks
How to target your message to your specific audience
How to significantly increase traffic to your site
How to effectively use ALL the leading social network sites
Ways to increase your popularity and stature as a market leader
Methods of effectively conducting market research
Tactics for maintaining contact with your existing and potential customers

Structure:

Introduction to Social Media

• What is social media?
• How can it help my business?

The Big Picture

• Establishing your identity and your message
• Finding your Tribe
• It's not about you, it's about them
• Conversations, relationships, word of mouth and transparency
• The key Social Media tools and networks
• The consolidated approach

Blogging

• Why blog and What to blog about
• The key types of blog post
• Research methods for writing relevant, timely content
• Engaging the audience with video

MAKING BEST USE OF SPECIFIC SOCIAL MEDIA PLATFORMS

Twitter

• How does Twitter work?
• Setting up a Twitter account
• Retweets, hashtags and lists
• Tweeting rich media
• Managing and enhancing Twitter with apps

LinkedIn

• Your profile
• Building connections and getting recommendations
• Using groups – drive traffic with news & discussions

Facebook

• How can I use Facebook to aid my business?
• Developing a fanpage
• Facebook apps to share content

Pulling all the Social Media Platforms Together

• Working efficiently by connecting the Social Media platforms and networks
• Working consistently

Monitoring your Social Media Performance & Developing an Action Plan

• What are people saying about you?
• Analytics and stats tools
• Developing your strategy