ONLINE REPUTATION MANAGEMENT (ORM) MASTERCLASS
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Online Reputation Management is the underlying process within any strategy
- Where South Africans are hanging out online?
- The ORM Process
- Research
- Who are you associated with?
- Moment of Relevance awareness
- Who is the Real Deal?
- Plan
- Engage
- Monitor
Managing & Protecting your brand online
- A quick overview of ORM.
- What is ORM?
- Why ORM?
- The impact
- How saidWot works as a strategic ORM Tool.
- Monitor what is being said about your brand
- Your coverage
- The impact of the coverage on your brand
- Brand Reach
- Credibility
- Reputation Score
- What can you learn from this?
- What do you do with the data?
- Where does your target market hang out?
- Who is talking about you?
- What are they talking about, is it the company, a brand campaign or a service?
- How damaging is the conversation?
- Has the conversation impacted on your search results?
- Do you require immediate intervention, is it a crisis?
- Make sure that the results have an impact on your marketing strategy
- What does this mean from a marketing perspective?
- Some of the main functionality and features of the system.
- Dashboard
- Raw Hits
- Results Page
- Key Influencers
- How to use saidWot effectively.
- Daily monitoring
- Daily emails
- RSS Feeds
- How to integrate these findings with the overall marketing strategy for the company.
- Learn from the data and implement
- Strategy across all channels
- Complete the cycle and measure the ROI of campaigns implemented and marketing initiatives developed.
- Some great case studies.