SOCIAL MEDIA MASTERCLASS

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SOCIAL MEDIA TRAINING OUTLINE

Basic Course:

The benefits of marketing on social networks
How to target your message to your specific audience
How to significantly increase traffic to your site
How to effectively use ALL the leading social network sites
Ways to increase your popularity and stature as a market leader
Methods of effectively conducting market research
Tactics for maintaining contact with your existing and potential customers

Structure:

Introduction to Social Media

• What is social media?
• How can it help my business?

The Big Picture

• Establishing your identity and your message
• Finding your Tribe
• It's not about you, it's about them
• Conversations, relationships, word of mouth and transparency
• The key Social Media tools and networks
• The consolidated approach

Blogging

• Why blog and What to blog about
• The key types of blog post
• Research methods for writing relevant, timely content
• Engaging the audience with video

MAKING BEST USE OF SPECIFIC SOCIAL MEDIA PLATFORMS

Twitter

• How does Twitter work?
• Setting up a Twitter account
• Retweets, hashtags and lists
• Tweeting rich media
• Managing and enhancing Twitter with apps

LinkedIn

• Your profile
• Building connections and getting recommendations
• Using groups – drive traffic with news & discussions

Facebook

• How can I use Facebook to aid my business?
• Developing a fanpage
• Facebook apps to share content

Pulling all the Social Media Platforms Together

• Working efficiently by connecting the Social Media platforms and networks
• Working consistently

Monitoring your Social Media Performance & Developing an Action Plan

• What are people saying about you?
• Analytics and stats tools
• Developing your strategy